AMSOIL Synthetic Lubricants
Proven Best.
Verified by Patent Office.

"Our Company makes the Best Lubricants in the world, period, and challenges anyone or any company to prove us wrong!  That won't happen because our competitors know it's true."

A. J. Amatuzio, President and CEO.
 

Albert J. Amatuzio, President and CEO of AMSOIL Inc., recently announced that the phrase "First in Synthetics" is now part of the AMSOIL registered trademark. No other oil company in the world can claim to be first.

Mr. Amatuzio told an interesting story as to how this came about.  AMSOIL applied to have this statement registered and was told that they must prove to the trademark officials, by documentation, that AMSOIL Synthetic Oil was the first, historically. However, they also said that by claiming to be first, we were insinuating we were the best (or #1/first) from a quality or performance standpoint.

So AMSOIL had to convince them that they had the best product to also claim to be first. AMSOIL proceeded to present comparison documentation and test results backing up the claim that AMSOIL was also the best. Yes! The trademark officials accepted the documentation to allow AMSOIL to use "first" in their trademark.

But the process was not through. The procedure now required the government to notify all other oil manufacturers that would be impacted by the decision, so they would have input before this decision would be official. They were notified in writing and given 90 days to object, comment or respond. The 90 days elapsed without a peep!

AMSOIL not only convinced the trademark office that AMSOIL Synthetic Oil was the first historically, but also convinced them that AMSOIL is the first in quality, and no other competitor objected!

In fact, Mr. A.J. Amatuzio, founder, President and CEO of AMSOIL states that he often hears other companies ad slogans stating that their products are the best. They are not. Mobil 1 has run the tag line for their advertising  "nothing outperforms Mobil 1".  A.J. Amatuzio states that he knows a company that does make products that outperform Mobil 1. "And you know which company that is".

Mobil makes a very good oil, but I am here to tell you that that it does not outperform AMSOIL Synthetic Motor Oils. They can come out with advertising buzz words to market their oils, but in the final analysis, buzz words don't add one thing to their products performance.

The only reason that AMSOIL has continued to grow and prosper competing with large corporations like Mobil is that AMSOIL products have consistently performed better.